Defense of Gwyneth Paltrow’s Goop offers case study on how to sell snake oil

This week, Gwyneth Paltrow’s high-profile lifestyle and e-commerce site, Goop, gave birth to a beautiful gift to the Internet-and it wasn’t a moon-powered vagina egg that invigorates our mystical “life force.” No, it was a perfectly crafted reference guide for how to sell snake oil. It’s really quite impressive.

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