The surprising reason people change their minds

Wherever you look at the moment, we seem divided – Brexiteer or Remainer, pro-President Trump or against. And no matter how much we argue, none of us appear to change our minds. Whether at the dinner table or on social media, it can seem as though our opinions are more fixed than ever.

Facts Don’t Change People’s Minds. Here’s What Does

Changing others’ minds, or our own, is a tricky business. Here’s how to make it happen. If you had asked me this question-How do you change a mind?-two years ago, I would have given you a different answer. As a former scientist, I would have cautioned you to rely on objective facts and statistics.

Share This