Trump understands what many miss: people don’t make decisions based on facts – Vox

If we want to try to fight the spread of misinformation, we first need to understand why we’re wired to be so gullible.

“Humans are also very adept at ignoring facts so that we can continue to see the world in a way that conforms to our preconceived notions. And simply stating factual information that contradicts those deeply held beliefs is often not enough to combat the spread of misinformation.”