In short…

  1. Don’t force them to defend their beliefs….
  1. Provide information, and then give them time….
  1. Don’t fight bias with bias….
  1. Help them save face….
  1. Give them the cover they need….
  2. Let them in….

How to Build an Exit Ramp for Trump Supporters

Despite recent setbacks – from video of Donald Trump bragging about committing sexual assaults, to increasing concerns regarding his preparedness and temperament, to the unprecedented pace at which high-profile Republicans are pulling their support – polls show that approximately 40% of likely voters continue to support Trump.

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