I liked Howard Schultz going way back to when I read his book Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time back in 1997.

I watched the interview he gave on 60 Minutes and I watched the interview he gave this morning on Mornning Joe and “there was no there there”. 

Stick a fork in him, he is done.

Harry Beckwith the great marketing writer once wrote in his book Selling the Invisible: —“Beware the deadly middle. If you price in the middle, what you are saying is “We’re not the best, and neither is our price, but both our service and price are pretty good.” Not a very compelling message.”—

Schultz has nothing in the way of a compelling message.

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