A few year ago now reading Daniel Kahneman’s seminal book Thinking, Fast and Slow changed the way I looked at everything around me. It was so important I read or listened to it three times and even bought several of the summary and analysis books too to act as study guides to it so I could better understand how these things called cognitive biases affected how I think and how they affect everyone around me.
Last night I found myself re-reading portions of a The Art of War by the ancient Chinese military strategist Sun Tzu and began to think that the book describes strategy based on these human biases.
This Business Insider article provides great list of 60 cognitive biases and how they influence our judgments.
The affect heuristic describes how humans sometimes make decisions based on emotion. The psychologist Paul Slovic coined this term to describe the way people let their emotions color their beliefs about the world. For example, your political affiliation often determines which arguments you find persuasive.